The Slovenian ICT sector is one of the fastest-growing industries in the country and plays a key role in the digital transformation of the economy and society.
Another Successful Year for the ICT Sector
The Slovenian ICT sector is one of the fastest-growing industries in the country and plays a key role in the digital transformation of the economy and society. Slovenian ICT companies are often innovative and export-oriented, enabling them to access global markets and collaborate with internationally renowned companies. Nevertheless, the sector faces challenges such as a shortage of appropriately skilled professionals and the need for increased investment in research and development.
In 2024, 4,165 companies (excluding sole proprietors) operated in the Slovenian ICT market, representing an increase of 119 companies or 2.9% compared to the previous year. Between 2020 and 2024, the number of companies increased by 9.6%, indicating steady organic expansion of the sector. Stable growth in the number of companies also implies greater diversity of services, increased competitiveness and higher overall sector dynamism.
In 2024, the number of employees in these companies increased by 256 persons, or 0.9% compared to the previous year, representing the lowest growth in a 5-year period. Since 2020, the sector has added 4,163 employees, corresponding to total growth of 17.3%. The reduced annual growth rate may be the result of several factors: limited availability of suitable ICT personnel on the labor market, increased automation of work, or higher employee efficiency.
Source of data: Business Performance Indicators, GZS Analitika 2025
Slovenian ICT Sector Growth Outlook
Sales revenue in 2024 exceeded EUR 6.24 billion, which is approximately EUR 318 million or 5.4% more than in 2023. Although this represents a continuation of a positive trend, the intensity of growth is slowing. Between 2021 and 2022, growth amounted to as much as 14.1%, while in the past 2 years growth has been more moderate. This trend indicates a transition of the sector from a phase of high expansion to one of stable growth. Further revenue growth is therefore likely to be based on differentiation of offerings, transformation of business models towards product orientation, innovation, and effective entry into new markets.
The revenue growth index for 2024 (105.4) indicates slightly lower growth than in the previous year (105.8) but still confirms a positive trend. Strong growth in 2021 and 2022 was likely linked to the digitalization acceleration triggered by the pandemic, as well as corporate investments in ICT infrastructure. Further increases in revenue will require greater investment in innovative products, such as AI solutions and higher value-added services.
The share of exports in the revenue structure increased to 40.8% in 2024, representing a rise of 1 percentage point compared to the previous year. Since 2020, the export share has increased by 5.1 percentage points, reflecting a significant shift towards international orientation. This is a strategically important indicator, confirming that Slovenian ICT companies successfully compete in foreign markets and that demand for their solutions is growing beyond the domestic market. Such developments foster technological excellence, specialization and strategic positioning within the European digital space.
Value added per employee increased by EUR 5,879 between 2023 and 2024, or 7.4%, representing the largest annual increase in the past three-year period. This indicator measures employee efficiency and shows that companies are successfully generating higher value with existing human resources. Long-term growth of this indicator strengthens the sector’s financial sustainability and its attractiveness for investment. Added value per employee in the ICT sector reached EUR 84,842 in 2024, significantly exceeding the average for the entire Slovenian economy, which stands at EUR 63,779.8. This means that employees in the ICT sector generate 33% more value added than the average employee in other industries, unequivocally confirming the high productivity and technological advancement of the sector. Such a difference reflects not only greater efficiency and job complexity, but also the strategic importance of ICT activities as a driver of the transformation of the Slovenian economy towards higher value added, greater global competitiveness and long-term sustainable growth.
Slovenia is very active in several cutting-edge technology projects, but the adoption of digital technologies by SMEs remains limited. Slovenia is contributing to the development of advanced technologies in several projects (e.g. on quantum, semiconductors, cloud and AI), often in collaboration with other EU Member States.
In 2025:
· 43% Slovenian companies used medium or advanced cloud computing services,
· 31% Slovenian companies performed data analytics – in 27% it is performed by their own employees, and in 7% it is performed by other companies or organizations,
· 22% of companies use AI technologies.
In line with the European Commission and Slovenia's goal in the field of digital transformation of companies, by 2030, 75 % of companies with at least 10 employees and self-employed persons should use cloud computing services (renting medium or more advanced services) and artificial intelligence technologies and perform data analytics (analysing big data).
Geographical advantages of Slovenia
Slovenia’s location at the crossroads of Central Europe, the Balkans, and the Mediterranean makes it an excellent digital and network hub. This geographic position allows Slovenia to serve multiple markets including Austria, Northern Italy, Croatia, Serbia and other Western Balkan countries. With 10 ms latency Slovenia's netwrok connection provides access possibilities to other key business regions in Europe – as represented by the below map.
For additional information, contact us at: sitip@gzs.si